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  • Joined: 09/04/08
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Tuesday April 28th, 2009

"Simplify, simplify, simplify."

It's one of Thoreau's most enduring witticisms, and with good reason. When faced with the ever-increasing barrage of information that is modern life, many people find solace in minimalism. This trend has taken an especially strong hold on the Web.

Minimalism and simplification draw attention to important page elements. Using lots and lots of empty space makes content stand out. The overall effect is calming and sophisticated, a welcome break from the typical gauntlet of advertisements and traffic and television and whatever else screams incessantly for your attention.

For your inspiration, here are 25 beautiful minimalist designs. Some are charming, some powerful, some stunning, but they’re all linked by the same idea: simplicity, simplicity, simplicity.

Miguel Ripoll

Miguel Ripoll's homepage, a white background with black serif text of varying sizes

26000 Vodka

26000 Vodka's Natural Grain Spirit page, a hand cupping some grain with a short paragraph of description

Weather Flash

Weather Flash displaying Atlanta's weather. An uncluttered blue background with bubbly icons and basic weather information.

FRKT

FRKT's Website, monochromatic with only one image

Cascading Style S--t

Cascading Style Shit, a plain white background with neatly arranged, visually spare icons that link to various CSS blogs

The Big Word Project

The Big Word Project, a white page containing magnet-art-style words linking to various Websites

WordPress AntiVirus

WordPress AntiVirus homepage, containing a short paragraph of text and a chunky image of the WordPress icon wearing a camouflage hat

For a Beautiful Web

For a Beautiful Web homepage, a brown background with large, white text

Have You Flossed Today?

Flossed Today homepage, a blue and pink background with two icons of a happy tooth and a sad tooth

Tajloro

Tajloro homepage, with a white background, neatly arranged text elements, and a few unintrusive images

jeromeM

JeromeM, an earthy color scheme with minimal visual elements

min-style

min-style homepage, containing minimalist font and one large image

Delicious Design Studio

Delicious Design Studio, with a mulled, pastel color scheme, rectangular page elements, and a solid background

Plush Department

Plush Department, with a white background, chunky pink and black text, and one large image

Troiani Design

Troiani Design homepage, with a faded gradient background, a clean layout, and small images

Get and Give

Get and Give's Care for Kids Farm page is drenched in white space

Black Estate

Black Estate homepage, black background with white text and a black wine bottle shrouded in shadow

The Unexpected Pit Bull

The Unexpected Pit Bull homepage has a sky background fading to white, a faded text nav bar down the left-hand side, and a large image in the middle that shifts between pictures of gentle-looking pit bulls

Go Go Gunner

Go Go Gunner page displaying a large image against a white background and minimal black text navigation

A Woman in the Mirror

A Woman in the Mirror homepage, with a plain background, neatly organized chunks of text, and one simple image of a flower

zupadupa

Zupadupa homepage, consisting of a black background and graceful green and white lines and text navigation

Organic SEO

Organic SEO homepage has earthy colors, an image of a treetop, and neatly organized blocks of text

The How To Stretching Zone

How to Stretch homepage, featuring a built, shirtless man balancing on one hand next to a list of text links to different stretches

Made By On

MadeByOn homepage, black-and-white with a large featured design commanding most of the visual space

Popmatik

Popmatik homepage, featuring an image of a water bottle with a small starburst background and a ton of white space

Saturday April 18th, 2009

Part two of last week's examination of the personality of punctuation. Click here to read Part 1.

Em Dash and Hyphen

Em dash and hyphen

Em dashes and hyphens are sisters, and whenever they go out together, they get stopped by strangers.

"Are you twins? You all look so much alike!"

At this, they roll their eyes. Sure, they look similar, but it's obvious — to them, at least — that they're each completely unique.

The em dash is the eldest. She’s taller than her sister, more graceful, and a bit more aloof. She needs her space — specifically, one space on either side. Some people misinterpret her attitude as snobby because of her near-encyclopedic knowledge of famous quotes. However, since em dashes are used to indicate attribution, ("The mass of men lead lives of quiet desperation." — Henry David Thoreau) she’ll demurely credit her knowledge to her job.

No, the real reason she's distant at times is that she's insecure about her place in punctuation society. She has two main jobs, one as a sort of watered down parenthesis (see the third paragraph in this section), and one as a sort of watered down semicolon (see the fourth paragraph in this section), and sometimes she wonders if she's even necessary at all.

The hyphen doesn't have this problem. She's the baby, and like most younger siblings, she's a total ham — and a total copycat. Whereas em dashes link a phrase to the rest of a sentence, hyphens link words to other words. Far more social than her aloof older sister, the hyphen doesn't mind being right next to the words she links, and sometimes within the word itself.

One of her favorite games is jumping around a phrase and seeing how she can change the meaning. Take "three month old puppies," for instance. The hyphen might jump between "month”" and "old" — three month-old puppies — and then squeal over the idea of three puppies, each of them a month old. Then she might jump between "three" and "month" — three-month-old puppies — and squeal again over the idea of a number of puppies, all three months old.

Whenever the hyphen plays this game, the em dash just smiles and pats her head.

Commas

Comma

We're not done with the sibling metaphor yet. I want you to think back to middle school, back when you thought you were the coolest person on the face of the earth. Yet nothing could shatter that illusion faster than when your obnoxious kid brother showed up and revealed some embarrassing detail — like the rocketship footie pajamas you wore to bed every night, or your huge crush on Daniel Radcliffe.

That's what commas are: obnoxious kid brothers.

Think about it. They're always getting underfoot, mucking things up, slowing things down, and changing what you meant to say. Need I remind you of that old punch line (also the title of a fabulous grammar guide I recommend to everyone I meet), "Eats, shoots and leaves"?

The thing about younger siblings that no one ever wanted to admit was that they were much, much cuter than we were. And that made them useful. Want a raise on your allowance? Have Li'l Brother ask Mom and Dad — no one can say no to his patented puppy-dog eyes. You broke Gumma's antique hurricane lamp? Little Sis knows just how to break the news to her. She's so cute that Gumma will practically be thanking her.

Commas, like little siblings, eat this stuff up. After all, the only reason they were constantly underfoot was because they actually believed that you were the coolest person on the face of the earth. All they wanted was to be your faithful sidekick. So the next time you’re mulling over a sentence that looks a little comma-heavy, remember that they're only trying to help.

Exclamation Point

Exclamation point

You're throwing a party, and it's dying fast. Everyone stands around awkwardly, sipping beer from their red plastic cups, not talking much, occasionally stealing glances at their wristwatches.

Just then, your exclamation point buddy shows up. He's half drunk, dressed in nothing but a Speedo and an American flag, and wielding a bottle of Patron like tennis racquet. "Who wants to get this party started?!" he yells. Within a few minutes, wallflowers are doing keg stands in your bathtub, there's a heated beer pong tournament in your kitchen, Mardi Gras beads are flying left and right, and a hip jam band has materialized in your living room. The exclamation point beams. He’s done his job.

The trouble starts when he invites a few more of his friends. They trickle in one by one, until they outnumber your party guests, and then the real pandemonium ensues. The jam band has turned into a thrash punk outfit, and the mosh pit is crushing your furniture. The beer pong tournament devolves into fight club — one guy punches another in the jaw and gets thrown through a wall for his trouble. Everyone who did a keg stand is violently ill. But the exclamation points are just getting started. Just then, the house is bathed in flashing blue and white lights. "It's the cops! Cheese it!" your exclamation point buddy yells, and everyone splits. You're left with thousands of dollars worth of property damage and medical bills.

The point of this cautionary tale is that exclamation points are fun, but too many of them can land you in big trouble. Limit use of exclamation points to one per paragraph, otherwise you run the risk of your punctuation speaking louder than your words.

Saturday April 11th, 2009
Punctuation Marks

It's easy to resent punctuation. Its purpose is to clarify sentences, so why are the rules governing it so complicated? There are so many exceptions, so many exceptions to exceptions — it's enough to make you want forego punctuation altogether.

Well, back when it was alive and kicking, the Latin language did just that — and it didn't stop there. Written Latin also omitted spaces between words or lowercase letters.

It sounds kinda nice, doesn't it? No more worrying about whether that comma is in the right place, and on the flip side, no more embarrassing urge to whip out a red pen and correct restaurant menus. What's not to love?

A lot, it turns out. The result of all this grammatical simplification looked a little something like this:

GALLIAESTOMNISDIVISAINPARTESTRESQUARUMUNAMINCOLUNTBELGAEALIAMAQUITANITERTIAMQUIIPSORUM
LINGUACELTAENOSTRAGALLIAPPELLANTUR

You don't need to be discipulae lingua Latina to understand how nightmarish that sentence is. Now let's see how it looks when we apply our modern grammatical conventions:

Gallia est omnis divisa in partes tres, quarum unam incolunt Belgae, aliam Aquitani, tertiam qui ipsorum lingua Celtae, nostra Galli appellantur.

Behold the power of punctuation! Interword spacing, commas, and a period have helpfully transformed a terrifying sentence-monster into five easy-to-digest compartments.

Like it or not, punctuation is necessary. So what to do about all those hard-to-remember rules? Well, the trick is to make the same allowances for punctuation that we do for people. We all blatantly contradict ourselves in one way or another. It's these little exceptions to the rules we set for ourselves make us that much more interesting and unique. Punctuation is no different. Rather than getting frustrated by all the exceptions to the rules, try embracing "punctuationality" — the personality of punctuation.

Naturally, a comprehensive guide to all the available punctuation in the English language is a bit beyond the scope of a single article, so instead I'll concentrate on the stylistic uses of a few commonly used marks over the course of two articles.

Ellipsis

It's an Ellipsis

I like to think of ellipses as industrious workers who don't particularly enjoy what they do for a living, but take pride in doing a good job. But when they get home, they like to unwind Michael Phelps style — and I'm not talking about swimming laps.

Most ellipses find work in the scripts for cheesy daytime soap operas. They indicate a pause, usually weighted, punctuated with a raised eyebrow or a look of desperate longing. These pauses speak melodramatic volumes.

"I... love you, Jacob."
"But Marie... we... can never be..."
"Unless..."

All that emotion, saying so much without words, is taxing on ellipses. That's why, when they get home, they order a pizza, pop in Half Baked or Harold and Kumar Go to White Castle, and call up their best friend, Dude, to come hang out.

"Dude... I just had the funniest thought. What if..."
"What?"
"..."
"Dude?"
"Dude... I forgot what it was..."
"Dude..."

All those empty pauses signifying nothing are the ultimate in relaxation for poor, tired ellipses. They pass out around 1 a.m., wake up in time to take a shower and grab a cup, and then they're back at it, infusing our soap operas and romance novels with the right amount of over-the-top melodrama.

Join us next week for more in-depth examination of the personality you never knew punctuation had.